Theodor Adorno on direct experience

The notions of subjective and objective have been completely reversed. Objective means the non-controversial aspect of things, their unquestioned impression, the façade made up of classified data, that is, the subjective; and they call subjective anything which breaches that façade, engages the specific experience of a matter, casts off all ready-made judgements and substitutes relatedness to the object for the majority consensus of those who do not even look at it, let alone think about it – that is, the objective.

Minima Moralia: Notes from Damaged Life

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